Flavour Harvest: a collaboration for consumer behavior change
In this session, you’ll learn the story of a farm, a retailer and an audience partner. We’ll share how Pfenning’s Organic, The Sweet Potato organic grocer and Healthy Moms Toronto worked smarter together with the Canadian Centre for Food & Ecology (CCFE) to reach people beyond existing core customers to get more organic carrots into mouths.
As a result of the Flavour Harvest program, The Sweet Potato gained new customers and sales of Pfenning’s Organic carrots have grown. Come and experience the incredible flavour of Pfenning’s Organic Carrot juice for yourself, listen and learn. By sharing this case study we aim to equip you with insights for your own success, and inspire you to see the value in collaboration.
Lindsey Boyle is a strategist and advocate for the profound shifts needed for our food systems to promote human health and restore our planet - and how individuals can drive that change. Over a decade as Vice President at The Sound, Lindsey advised global brands on how to attract new customers and drive loyalty. Confronted by the climate crisis, Lindsey co-founded and served a five year term as Board Chair of Sandown Centre for Regenerative Agriculture, a not-for-profit and incubator farm that engages people in the many benefits of soil health. Shaped by those diverse perspectives, Lindsey led the CCFE’s first project, a collaboration with Pfenning’s Organic, The Sweet Potato grocery store and Healthy Moms Toronto. The Flavour Harvest pilot was a two week event combining behavioral science and marketing strategies to attract new customers and inspire parents of young children to make food decisions that nurture people & planet.
