Webinar: Exploring Consumer Decisions: Mobile Shopping for Organic Food

Exploring Consumer Decisions: Mobile Shopping for Organic Food with Maryamsadat Hashemi Fesharaki

Date: Tuesday, March 4 at 12:00 PM.

In this research, Maryam Hashemi explores the factors influencing Canadian consumers' attitudes toward using mobile apps for organic food shopping. The study, based on the Technology Acceptance Model, finds that perceived ease of use and usefulness significantly impact attitudes, with usefulness also mediating this relationship. The findings offer insights for retailers and app developers to enhance user experiences and promote adoption. You'll learn more about these insights in this presentation.

Maryam Hashemi is the author of Employees’ Reactions to Companies’ Social Responsibility
book. She also works as a strategic consultant in customer relationship management within the
food and agriculture industry.

She has analyzed consumer purchasing behaviour in online environments across both Asia and
Canada. Recently, she worked as a Research Assistant for the Ministry of Agriculture, Food, and
Rural Affairs, focusing on customer adoption of purchasing organic food through online
shopping.

Maryam holds three degrees in business and marketing and has received multiple scholarships,
including the Highly Qualified Personnel (HQP) Scholarship and three awards from the
University of Guelph. She was also recognized as the top researcher during her master’s degree.

This event is free for members to attend. Non-members will be required to purchase a $5 ticket to attend. By becoming a member, you directly support efforts to advocate for and grow the organic industry in Ontario and beyond. Memberships play a crucial role in our ongoing work to address key challenges. Your support helps us continue our advocacy, build resources, and ensure the organic sector remains strong and competitive, especially in times of economic uncertainty. Join us in shaping the future of organic agriculture!